The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
A look at the change in the homeschooling movement from an inclusive philosophy to a more structured, compartmentalized, and politicized structure.
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Home in education has been around as long as Adam and Eve. Adam and Eve had no teachers or school to send their children to, so they simply had to do it themselves. It has been the case during much of history that they were simply no schools to send children to, leaving parents with no alternative but to homeschool.
This is the first part of a comprehensive series on the history of homeschooling in America.
Patrick Farenga looks at the history of homeschooling from before the founding of our country to present day. He includes discussion of the work of some important people in the homeschooling revolution.
This essay by Michael Farris outlines why it is so important to fight for homeschool rights.
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
This is a great list of famous people who did their learning at home. Includes presidents, athletes, performers, scientists, artists, inventors, educators, writers, and entrepreneurs.
This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
A short history of homeschooling in America from its roots in the family-centered lifestyle of the nineteenth century to today. Includes a general discussion of the evolution of homeschooling in the twentieth century.
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
A look at the battle for the homeschooling movement and the demographics of homeschooling families that challenges the notion that all homeschoolers are conservative fundamentalists. This article is a critical look at the HSLDA.
The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the importance of the HSLDA's response to H.R. 6, a House of Representatives bill addressing issues in elementary and secondary education. The HSLDA warned that this bill might require certification of home educating parents, in contrast to the opinions of other members of the homeschooling movement.
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
No other book on home education has encouraged more teenagers to "rise out" of school than Grace Llewellyn’s Teenage Liberation Handbook. Seven years and many liberated teens later, she has evolved into a recognizable, respected voice that unschoolers embrace.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
This timeline highlights the important milestones in the fight for homeschool freedom in the United States.